Privacy Policy

1. Who We Are And Contact Details

For purposes of this Privacy Policy, VSG or as applicable, its affiliated VSG branded companies around the world, are the controllers of the personal information we process, except where we act as a service provider to another business and are restricted in the processing of personal data except as directed by that business customer. VSG’s global headquarters address is:

VSG World Headquarters

3005 Highland Parkway | Suite 200

Downers Grove, IL 60515

You can contact us via e-mail at or you can call us at 1.800.640.5438 or 1.812.273.1622.

2. What Personal Data We Collect

We may collect the following personal data directly through you, including through your activity on our site and by your use of any of our connected devices or smart technology, from our service providers, from publicly available information, and through third parties, including but not limited to repair shops or dealerships and other businesses that we may partner with to provide you enhanced or joint products and services.

(i) Contact information and other Personal Identifiers — includes information such as your full name, email address, mailing address, phone number that you may provide on the website, when signing up for our subscription services, when signing up for our training programs and the I-CAR credit hours received (ex. Chief University), or that we may otherwise collect to market or do business with you;

(ii) Information about the device you use to access or sites and services (e.g. IP address and other Internet or other electronic network activity information including, but not limited to, browsing history, search history and information regarding your interaction with our sites, applications, or other connected devices);

(iii) Commercial information related to your relationship with VSG, for example, if you are a distributor, the number of products sold;

(iv) Transaction information which includes details of products you have purchased from us, in any manner, or financial or payment card information related to a transaction where applicable;

(v) Any other information you may provide (for example, when you request more information about a product at a trade fair); and

(vi) Vehicle Identification Number (VIN #) and Repair/Work Order Number for vehicle repairs and calibration obtained through our measuring and calibration systems.

3. What We Do With The Personal Data We Gather

We use the personal data we gather about you for the following purposes:

(i) to understand your needs, provide you or third parties with whom you do business with products or services, and to respond to your inquiries;

(ii) for internal analysis to see how many unique visitors visit the VSG website or otherwise use our services;

(iii) to administer promotions, services, and offers which you register for;

(iv) Subject to the provisions below, we will also use your personal data for other marketing-related purposes;

(v) To improve the products and services offered through the VSG website;

(vi) To measure the number of visitors to the VSG website and the areas of the website that are of most interest to visitors and to customize the VSG website;

(vii) For internal record keeping

To facilitate sale of products

To keep record of repairs performed on vehicles;

(viii) To provide training credit information to relevant parties (for example Body Shops);

(viii) To facilitate the subscription services; and

(ix) To audit interactions with you or concurrent transactions, detect security incidents, protection against fraudulent activity, and otherwise debug or repair errors that impair functionality to our systems and services.

To the extent permitted by applicable law, VSG may also use your personal data as we believe to be necessary or appropriate:

(i) under applicable law, including laws outside your country of residence;

(ii) to comply with legal process;

(iii) to respond to requests from public and government authorities including public and government authorities outside your country of residence;

(iv) to enforce our terms and conditions;

(v) to protect our operations or those of any of our affiliates;

(vi) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others;

(vii) to allow us to pursue available remedies or limit the damages that we may sustain; and

(viii) to retain records on the vehicle repairs/calibrations performed.

We do not use the personal data that you provide to make automated decisions about you.